King Car strives to achieve perfection. The raw materials and packaging for all products must pass inspection by the TAF certified King Car Research Institute to ensure product quality and food safety for consumers. Dedicated to doing our very best in everything we do. King Car was established in Taiwan; it now has sales locations in the European and American markets. This allows consumers across the globe to enjoy more quality products, which is why the King Car name is well-known internationally.
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Care for Society
To fulfill its corporation social responsibility, the King Car Group established the King Car Cultural & Educational Foundation in 1980. The main objectives are to promote reading, art education, literature sharing, and social welfare. The foundation organizes various teaching revival and rural service activities to provide the opportunity for the public to give more care about our land and to work together to create a better living environment.
Dare to Be an Innovative Pioneer
The King Car Group is always pursuing excellence, innovation, and professional organization based on the philosophy of “consumers first.” In response to global trends, the King Car Group has invested a significant amount of research resources to improve the public’s food quality, offer better care to consumers, and create a healthier environment for every one of us in the 21st century.
Whatever you do, do it the best
The King Car Group adheres to the principle of doing everything to the best of our ability. This principle has been passed down from the first Chu Chen Co. products to the latest King Car foods and beverages. King Car not only is the leading company in Taiwan’s bottled coffee market, but is also the creator of Taiwan’s first whisky distillery, Kavalan, making Taiwan the “new home of whisky.